Why Email Marketing is Still Going Strong by Sumant Goenka

Why Email Marketing is Still Going Strong by Sumant Goenka

Contrary to general perception, In Real estate,  Email Marketing is still a favourite Digital Channel. There were some concerns when Gmail segregated the Primary Inbox. but datas show that email marketing is still effective. "The primary reason I think why Emails still works is the personal touch an email provides apart from being a cost effective medium", says Sumant Goenka, who has been in digital marketing for over a decade. Why Email Marketing? "It is almost impossible to beat ROI of Email Marketing" explains Sumant Goenka. Studies show  that on average, every Rupee…Read more …
80:20 Principle for SEO

80:20 Principle for SEO

Lets face it ! If you are not on Top 5 – 10 results. you are lost. Each Project has a limited time frame,  and to be visible on the First Page Results it would take a long long time maybe in  years. 95 % of search terms are very competitive i.e. 1000s of websites and content competing. Secondly Google’s algorithm takes many factors in account which may be impossible for a Project Website to even address.. We recommend  efforts for the least competitive search terms i.e. area name or road name, unique…Read more …
Digital Marketing

Digital Marketing

Real Estate developments are  leveraging the potential of Digital Marketing for their Branding / Sales.  However due to Disorganised nature of Digital services It’s true potential are still being discovered. While a website is the first step towards acquiring a client, it is usually disconnected withdigital marketing goals.  A  good looking website which is not made on principles digital marketing, can never deliver the required results. The first goal of the website is to get the visitor’s attention and generate interest in the product. Study of analytic data is important to understand user…Read more …
Why Google Adwords For Real Estate

Why Google Adwords For Real Estate

Google Adwords is by far the First choice for Digital Marketing of Residential Projects with SEM leading the Pack. SEM : Search Engine Marketing The most popular vehicle for paid online searches is Google AdWords, due to its Leading Share in the search space. The second-most widely used paid search system is Bing Ads, used on Bing and Yahoo search engines. Various studies indicate that nearly 90% of home buyers do "Google search" at some point before finalising a home. These searches include a wide verity general "keywords" making Keyword building a good part…Read more …