Shifting trends in Real Estate Digital Marketing – Sumant Goenka

Shifting trends in Real Estate Digital Marketing – Sumant Goenka

Digital Marketing is evolving as the largest media channel by investment and the approach will be more polished in the months ahead. Facts and truths are getting replaced by emotions. Emotional approach is something that is getting more attention of the customers rather than the factual one. This challenge will make the marketers, agencies, and platforms step up with more engaging, emotionally appealing and psychologically connecting approaches in the year 2017. Post-truth era - as it is termed will bring various new approaches to social media marketing. Marketers are looking out for buckling…Read more …

Sumant Goenka on Digital Marketing in Post Truth World

Results of biggest elections around the world has proved beyond doubt the power of Social Media. Some may call it “Post Truth ”, but these events  demonstrate the strength of emotions in decision-making, and this has made CMOs around the world sit-up and contemplate changes in their strategies. The Social Change David Roman, CMO Lenovo says  "We change all the time. The move is from thinking about ourselves in terms of our products and what they do, to really thinking about ourselves in terms of our users, and what they do with our…Read more …