Real Estate Properties For Sale in Kolkata

According to Real Estate Experts, real estate properties in Kolkata witnessed 20 per cent rise in sale during the first half of 2016. The reason for the spurt in the sale of Kolkata properties has been the new projects coming up in localities such as Chowringhee, Jodhpur Park, Ballugaunge, Garia, Sonarpur, E M Bypass and Rawdon Street. Commenting on the trend, experts shared that the locations witnessed many launches targeting the ultra-rich and high net worth individuals owing to the heritage site locations or world-class facilities such as skywalk, infinity swimming pool, helipad…Read more …

Real Estate Properties

Real estate is property consisting of land and the buildings on it, along with its natural resources, immovable property of this nature and more generally buildings or housing. Also the business of real estate, the profession of buying and selling, or renting land, buildings or housing are the important part of real estate marketing.  Real Estate properties have a huge potential market and India being a growing domestic market, real estate marketing is the new route for investment.   If you are looking into investing at real estate properties, you likely want to…Read more …
Equalisation Levy Tax in India & its effects on Real Estate Digital Marketing

Equalisation Levy Tax in India & its effects on Real Estate Digital Marketing

Equalisation Levi Tax rules and how it affects Real Estate Digital Marketing – CBDT notification 38/2016 What is Equalisation Levy tax? June 1 onwards an Equalisation Levy of 6% will be deducted by a business entity in India that makes payments exceeding Rs. 1 Lakh in the aggregate in a financial year to a non-resident service provider for specified services. What are the services that fall under this rule? Specified services under this rule cover online advertisements, provision for digital advertising space or any other facility or services for the purpose of online…Read more …
Axiom bags Emami ‘Tejomaya’ account

Axiom bags Emami ‘Tejomaya’ account

Emami Realty Limited ( Now Emami Infrastructure Ltd)  - a Real Estate verticle of multi-billion Emami Group has contracted Axiom for digital marketing of their recently launched residential project ‘Tejomaya’ in OMR Chennai. ( AV on Youtube ) The Digital Marketing contract of ‘Tejomaya’ is a testimony of Emami’s trust in Axiom’s digital marketing services. 'Tejomaya' comes as a result of successful digital marketing campaigns being executed for Emami City since over a year. Axiom Estates provides digital marketing to several real estate developers in Kolkata as well as other cities, and has…Read more …
Taste success in Real Estate through Digital Marketing Services

Taste success in Real Estate through Digital Marketing Services

Axiom comes armed with more than a decade of high level experience in national and international digital marketing of Real Estate. It aims to provide turnkey solutions for Real Estate developers in India and abroad- from brand visibility to customer conversions, from lead generation to last mile sales funnel management. We have observed that there has been significant transformation in consumer behaviour as more and more buyers browse and depend on various digital spaces for product discovery and research. In the last couple of years we have constantly achieved enhanced product visibility, cognizance…Read more …
Essential Digital Marketing for Real Estate

Essential Digital Marketing for Real Estate

Axiom Estates  is the first Indian company to reach out the Indian Diaspora worldwide. The company adopted innovative online marketing tools and the power of direct marketing to bring a big change in Indian real estate marketing. Axiom Estates is amongst the first Real Estate Agency to use Online and Direct Marketing channels for increasing reach, generating enquiries and Sales conversion in India. This was in 2004, since then the Digital Medium has become several times more powerful. Our expertise in Online and Direct Marketing is driven with a dedicated and experienced Team…Read more …
Market Real Estate Online to Increase Leads

Market Real Estate Online to Increase Leads

Is traditional format of advertising (newspaper ad, hoarding etc) turning out to be expensive and inefficient? If yes, you may just have new medium i.e. digital media. Internet and smart phones have opened up a whole new world for advertising, which is effective and elastic. In the last few years, property developers have also started using Digital Marketing with varying degree of success, depending on various factors, including their understanding and faith on the medium. To truly take full advantage of this new medium the approach has to be 360 degree rather than…Read more …
Print Ads Vs Digital Marketing

Print Ads Vs Digital Marketing

Real Estate marketers world over are allocating higher budgets on digital marketing. While spending on print ads are reducing to the extend that in 2012 digital marketing spends consisted nearly 40% of the total ad spend by real estate companies. Mr. Sumant Goenka of Axiom Estates feels that India will be soon catching up the trend as internet penetration in India has increased phenomenally over last five years. ROI from digital marketing far better & further it allows a very targeted marketing to Indian/ Bengali diaspora spread across the country and the world.Read more …
Why Email Marketing is Still Going Strong by Sumant Goenka

Why Email Marketing is Still Going Strong by Sumant Goenka

Contrary to general perception, In Real estate,  Email Marketing is still a favourite Digital Channel. There were some concerns when Gmail segregated the Primary Inbox. but datas show that it is still effective. "The primary reason I think why Emails still works seems the personal touch a email provides apart from being a cost effective medium", says Sumant Goenka, who has been in digital marketing for over a decade. Why Email Marketing? "It is almost impossible to beat ROI of Email Marketing" explains Sumant Goenka. Studies show  that on average, every Rupee spent…Read more …
80:20 Principle for SEO

80:20 Principle for SEO

Lets face it ! If you are not on Top 5 – 10 results. you are lost. Each Project has a limited time frame,  and to be visible on the First Page Results it would take a long long time maybe in  years. 95 % of search terms are very competitive i.e. 1000s of websites and content competing. Secondly Google’s algorithm takes many factors in account which may be impossible for a Project Website to even address.. We recommend  efforts for the least competitive search terms i.e. area name or road name, unique…Read more …