Shifting trends in Real Estate Digital Marketing – Sumant Goenka

Shifting trends in Real Estate Digital Marketing – Sumant Goenka

Digital Marketing is evolving as the largest media channel by investment and the approach will be more polished in the months ahead. Facts and truths are getting replaced by emotions. Emotional approach is something that is getting more attention of the customers rather than the factual one. This challenge will make the marketers, agencies, and platforms step up with more engaging, emotionally appealing and psychologically connecting approaches in the year 2017. Post-truth era - as it is termed will bring various new approaches to social media marketing. Marketers are looking out for buckling…Read more …

Sumant Goenka on Digital Marketing in Post Truth World

Results of biggest elections around the world has proved beyond doubt the power of Social Media. Some may call it “Post Truth ”, but these events  demonstrate the strength of emotions in decision-making, and this has made CMOs around the world sit-up and contemplate changes in their strategies. The Social Change David Roman, CMO Lenovo says  "We change all the time. The move is from thinking about ourselves in terms of our products and what they do, to really thinking about ourselves in terms of our users, and what they do with our…Read more …

Real Estate Properties For Sale in Kolkata

According to Real Estate Experts, real estate properties in Kolkata witnessed 20 per cent rise in sale during the first half of 2016. The reason for the spurt in the sale of Kolkata properties has been the new projects coming up in localities such as Chowringhee, Jodhpur Park, Ballugaunge, Garia, Sonarpur, E M Bypass and Rawdon Street. Commenting on the trend, experts shared that the locations witnessed many launches targeting the ultra-rich and high net worth individuals owing to the heritage site locations or world-class facilities such as skywalk, infinity swimming pool, helipad…Read more …

Real Estate Properties

Real estate is property consisting of land and the buildings on it, along with its natural resources, immovable property of this nature and more generally buildings or housing. Also the business of real estate, the profession of buying and selling, or renting land, buildings or housing are the important part of real estate marketing.  Real Estate properties have a huge potential market and India being a growing domestic market, real estate marketing is the new route for investment.   If you are looking into investing at real estate properties, you likely want to…Read more …
Equalisation Levy Tax in India & its effects on Real Estate Digital Marketing

Equalisation Levy Tax in India & its effects on Real Estate Digital Marketing

Sumant Goenka explain the Equalisation Levi Tax rules and how it affects Real Estate Digital Marketing – CBDT notification 38/2016. What is Equalisation Levy tax? June 1 onwards an Equalisation Levy of 6% will be deducted by a business entity in India that makes payments exceeding Rs. 1 Lakh in the aggregate in a financial year to a non-resident service provider for specified services. What are the services that fall under this rule? Specified services under this rule cover online advertisements, provision for digital advertising space or any other facility or services for…Read more …
Axiom Estates bags Emami Tejomaya Digital Marketing account

Axiom Estates bags Emami Tejomaya Digital Marketing account

Emami Realty Limited  - a Real Estate vertical of multi-billion Emami Group has contracted Axiom Estates, digital marketing of their recently launched residential project ‘Tejomaya’ in OMR Chennai. ( AV on Youtube ) The Digital Marketing contract of ‘Tejomaya’ is a testimony of Emami’s trust in Axiom’s digital marketing services. 'Tejomaya' comes as a result of successful digital marketing campaigns being executed for Emami City since over a year. Axiom Estates provides digital marketing to several real estate developers in Kolkata as well as other cities, and has been working closely with Emami…Read more …
Marketing success in Real Estate with Digital Marketing

Marketing success in Real Estate with Digital Marketing

Axiom comes armed with more than a decade of high level experience in national and international digital marketing of Real Estate. It aims to provide turnkey solutions for Real Estate developers in India and abroad- from brand visibility to customer conversions, from lead generation to last mile sales funnel management. We have observed that there has been significant transformation in consumer behaviour as more and more buyers browse and depend on various digital spaces for product discovery and research. In the last couple of years we have constantly achieved enhanced product visibility, cognizance…Read more …
Essential Digital Marketing for Real Estate

Essential Digital Marketing for Real Estate

Axiom Estates  is the first Indian company to reach out the Indian Diaspora worldwide. The company adopted innovative online marketing tools and the power of direct marketing to bring a big change in Indian real estate marketing. Axiom Estates is amongst the first Real Estate Agency to use Online and Direct Marketing channels for increasing reach, generating enquiries and Sales conversion in India. This was in 2004, since then the Digital Medium has become several times more powerful. Our expertise in Online and Direct Marketing is driven with a dedicated and experienced Team…Read more …
Market Real Estate Online to Increase Leads

Market Real Estate Online to Increase Leads

Is traditional format of advertising (newspaper ad, hoarding etc) turning out to be expensive and inefficient? If yes, you may just have new medium i.e. digital media. Internet and smart phones have opened up a whole new world for advertising, which is effective and elastic. In the last few years, property developers have also started using Digital Marketing with varying degree of success, depending on various factors, including their understanding and faith on the medium. To truly take full advantage of this new medium the approach has to be 360 degree rather than…Read more …
Print Ads Vs Digital Marketing

Print Ads Vs Digital Marketing

Print Media is important and the purpose of this blog is not to ask you to scrap traditional media. People do read newspapers, we do watch TV, but we are also spending a lot of time on Facebook. To see this as print Vs Digital is to miss the point, which is "don't miss the power of two working together", we’ve got examples from some of the biggest businesses in the world, successfully using both strategies hand-in-hand. But let’s be straight, Digital marketing is not just a “flavour of the month”. Billion plus…Read more …